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2X eCommerce Podcast
Kunle Campbell
540 episodes
3 months ago
Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test. Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions. 2X your eCommerce growth with insights from Kunle and handpicked experts. Follow us on Twitter, LinkedIn and Instagram: @2XeCommerce
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Marketing
Business
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All content for 2X eCommerce Podcast is the property of Kunle Campbell and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test. Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions. 2X your eCommerce growth with insights from Kunle and handpicked experts. Follow us on Twitter, LinkedIn and Instagram: @2XeCommerce
Show more...
Marketing
Business
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Scorecards: The Key to Accountability and Managing High-Performing eCommerce Teams → Matt Putra
2X eCommerce Podcast
42 minutes
9 months ago
Scorecards: The Key to Accountability and Managing High-Performing eCommerce Teams → Matt Putra

Matt Putra is the founder of Eightx and a seasoned fractional CFO with a proven track record of helping over 60 eCommerce and CPG brands scale profitably. With experience across the US, UK, Canada, and Australia, Matt specializes in aligning financial strategy with business goals, whether preparing for exits or navigating cash flow challenges. His innovative approach includes using scorecards and AI to maximize ROI and improve team efficiency.

  • (00:00) - Introduction to Fulfillment Center Issues
  • (00:22) - The Importance of Scorecards
  • (00:34) - 2025 Business Strategies
  • (00:55) - Podcast Introduction and Guest Welcome
  • (01:18) - Meet Matt, the Fractional CFO
  • (03:39) - Matt's Journey to Fractional CFO
  • (05:33) - Global Business Insights
  • (06:36) - Team Growth and Hiring Strategies
  • (07:41) - Client Objectives and Business Types
  • (10:03) - The Power of Delegation
  • (15:08) - Scorecards vs. Dashboards
  • (22:53) - The Role of CFOs and COOs in Business Management
  • (23:30) - Importance of Accurate Data and Simple Systems
  • (24:48) - Case Study: Implementing Scorecards in Large Companies
  • (26:37) - Live Demonstration: How to Use Scorecards
  • (29:00) - The Power of Weekly Accountability Cycles
  • (32:56) - Preparing for 2025: Maximizing ROI and Efficiency
  • (34:27) - Leveraging AI for Business Growth
  • (36:21) - Practical AI Use Cases for E-commerce
  • (40:54) - Conclusion and Final Thoughts

Connect with 2X eCommerce:

  • Website: 2X eCommerce Website → https://2xecommerce.com/podcast/
  • Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/
  • Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce
  • YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/



Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.

  • Buy on Amazon → https://amzn.to/3ybY6WS
  • Buy on Walmart → https://bit.ly/3swOuDe
  • Buy on Kogan Page → https://bit.ly/44DylLn
  • Buy on Barnes & Noble → https://bit.ly/3Pgd4B4
  • Buy on WHSmith → https://bit.ly/4bfr9r3

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2X eCommerce Podcast
Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test. Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions. 2X your eCommerce growth with insights from Kunle and handpicked experts. Follow us on Twitter, LinkedIn and Instagram: @2XeCommerce