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2X eCommerce Podcast
Kunle Campbell
540 episodes
3 months ago
Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test. Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions. 2X your eCommerce growth with insights from Kunle and handpicked experts. Follow us on Twitter, LinkedIn and Instagram: @2XeCommerce
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Marketing
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All content for 2X eCommerce Podcast is the property of Kunle Campbell and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test. Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions. 2X your eCommerce growth with insights from Kunle and handpicked experts. Follow us on Twitter, LinkedIn and Instagram: @2XeCommerce
Show more...
Marketing
Business
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From $200K to $4M in 3 Years 🦷 How This Dentist Couple Crushed Kickstarter, Amazon & IP Wars → Brynn Snyder
2X eCommerce Podcast
53 minutes
9 months ago
From $200K to $4M in 3 Years 🦷 How This Dentist Couple Crushed Kickstarter, Amazon & IP Wars → Brynn Snyder

🦷 ABOUT BRYNN SNYDER:
Co-founder of Slate, mom of 5, and “dental interpreter” on a mission to make oral care life-saving, not life-draining. With her dentist husband Danny, they’re proving niche brands can SCALE by solving real health crises.


  • (00:00) -
  • (00:34) - Introducing the 2X eCommerce Podcast
  • (03:56) - How Slate Electric Flosser Works
  • (06:15) - Challenges and Successes in Product Development
  • (20:18) - Funding and Launching Slate
  • (22:39) - Navigating Manufacturing and Iterations
  • (24:58) - Growth and Future Plans for Slate
  • (27:35) - Scaling from Kickstarter to $1M
  • (27:55) - Building Trust with Dental Professionals
  • (29:31) - Expanding Sales Channels: Amazon and Beyond
  • (30:18) - Protecting Intellectual Property
  • (33:16) - Team Growth and Strategic Hiring
  • (35:13) - Defining the Slate Brand
  • (38:30) - Marketplace Strategy and Education
  • (43:54) - Influencer Collaborations and Performance
  • (49:04) - Reflections and Advice for Entrepreneurs
  • (53:00) - Conclusion and Final Thoughts

Connect with 2X eCommerce:

  • Website: 2X eCommerce Website → https://2xecommerce.com/podcast/
  • Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/
  • Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce
  • YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/



Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.

  • Buy on Amazon → https://amzn.to/3ybY6WS
  • Buy on Walmart → https://bit.ly/3swOuDe
  • Buy on Kogan Page → https://bit.ly/44DylLn
  • Buy on Barnes & Noble → https://bit.ly/3Pgd4B4
  • Buy on WHSmith → https://bit.ly/4bfr9r3

Sponsors:
This episode is proudly brought to you by:

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★ Support this podcast ★
2X eCommerce Podcast
Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test. Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions. 2X your eCommerce growth with insights from Kunle and handpicked experts. Follow us on Twitter, LinkedIn and Instagram: @2XeCommerce