In the course of our content marketing work for South Africa’s biggest and best brands, we do a lot of reading, researching, thinking and debating. About storytelling, audience engagement, the world of work, audio content – you name it. Pulling together a strategy means we look closely at trends, poke around in popular discourse, and even do a bit of soothsaying. It turns out we have a lot of questions – and sometimes we have a lot to say.
Tune in to hear members of our team talk about everything from internal comms and content-to-commerce to running a flexible team and producing branded podcasts.
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In the course of our content marketing work for South Africa’s biggest and best brands, we do a lot of reading, researching, thinking and debating. About storytelling, audience engagement, the world of work, audio content – you name it. Pulling together a strategy means we look closely at trends, poke around in popular discourse, and even do a bit of soothsaying. It turns out we have a lot of questions – and sometimes we have a lot to say.
Tune in to hear members of our team talk about everything from internal comms and content-to-commerce to running a flexible team and producing branded podcasts.
2Stories on employee engagement in the detachment era
2Stories on...
40 minutes 5 seconds
2 weeks ago
2Stories on employee engagement in the detachment era
The workplace is more complex and demanding than ever before. With multiple seismic shifts colliding all at once, this is arguably the most challenging era for workers in human history. Right now, desk-based workers the world over are as disengaged as they were when we were all in Covid lockdown. What on earth is going on? Carol Williams, executive producer and head of audio at 2Stories, and Brendan Cooper, head of the internal comms division at 2Stories, unpack eye-opening research and listen to voice notes from knowledge workers around South Africa to understand what is behind this lack of connection. One thing’s for sure, there has never been a more important time for organisations to get their internal communications strategy right.
Want to expand your organisation’s audio offering, your internal comms strategy, or – first prize – your internal comms via audio messaging? Send us a mail at hello@2Stories.co.za, we’d love to chat
The following reports were referenced in the conversation.
Gallup State of the Global Workplace report: https://www.gallup.com/workplace/349484/state-of-the-global-workplace.aspx
Edelman Trust Barometer: https://www.edelman.com/trust/trust-barometer
Gallagher Employee Communications report: https://www.ajg.com/employeeexperience/state-of-the-sector/
ElectronicsHub Screen Time Report: https://www.netinfluencer.com/electronics-hub-screen-time-datareportals-digital-report/?utm_source=chatgpt.com
https://jarpodcasts.com/internal-podcast-strategy-alignment/
2Stories on...
In the course of our content marketing work for South Africa’s biggest and best brands, we do a lot of reading, researching, thinking and debating. About storytelling, audience engagement, the world of work, audio content – you name it. Pulling together a strategy means we look closely at trends, poke around in popular discourse, and even do a bit of soothsaying. It turns out we have a lot of questions – and sometimes we have a lot to say.
Tune in to hear members of our team talk about everything from internal comms and content-to-commerce to running a flexible team and producing branded podcasts.
