Edwina Sharrock’s founder journey is a powerful lesson in trusting your gut and taking control. After appearing on Shark Tank Australia and securing a deal, she made a bold move. She rejected it.

She later bought out her external investor to regain 100% control of the company she had built from scratch.

This is the story of a midwife from a small regional town who bootstrapped a national health-tech platform by saying "yes" and figuring it out later.

In this episode, she shares her playbook for funding a business on your own terms, using grants and profitability to grow without diluting her vision. You'll also hear how she engineered a life-changing exit that prioritized securing her company's mission for years to come over the highest possible price.