Anchor is the easiest way to make a podcast and powers around 40% of all podcasts made. Using Anchor is as simple as recording the audio and uploading, giving it a giving it a title, description ad publishing. Anchor also help podcasters monetize their show.

According to Magna Global, podcast advertising is supposed to break the $1 billion mark sometime between 2021 and 2022. Creating a podcast and drawing in an audience can give people financial freedom by talking about topics they are passionate about.

Since Anchor is now owned by Spotify it uses their data to tell you more about your audience with data like gender, age, geographic location, and the platforms they are listening on.

Creating a podcast is an easy way to create a large piece of pillar content that you can break down into multiple smaller pieces whether that is clipping the audio into smaller pieces and uploading them or using quotes on photos.

This leads to your brand being on multiple platforms with less of an effort to continuously create content from scratch and helps to create brand consistency. And with weekly episodes it keeps your audience coming back for more meaning you can build a personal connection with them.