With the Women's European Football Championship about to get underway, women's sponsorship expert Rebecca Sowden joins to share her thoughts on the best practices in women's sport sponsorship, her predictions for the tournament - and a cool story about Megan Rapinoe drinking Budweiser! Check out more about Rebecca here https://www.teamheroine.com/ Follow Stuart: https://twitter.com/stuart_levy Follow Jamie: https://twitter.com/JamietheColes Email the show: 21for21sportmedia@gmail.com LEAVE A VOICE MESSAGE: https://anchor.fm/21-for-21/message Learn more about your ad choices. Visit podcastchoices.com/adchoices