“Sustainability can be lonely,” says Outi Pyy, the Head of Sustainability at IVALO.COM. For brands committed to sustainable development, transforming progressive values into feasible actions is an uphill sprint in our current global economy. And, with a growing customer base who demands radical transparency and a high bar of sustainability in fashion, values-driven brands are under pressure to perform. This, of course, is a positive shift. But IVALO.COM, a Finnish online sustainable fashion retailer, acknowledges the immense challenges that this sector faces. In this episode, Outi sits down with Max Gilgenmann to talk about IVALO.COM’s unique approach to transparency. Using rigorously collected and analysed data, the retailer has developed IVALO.COM 360, their validation system that takes many facets of sustainable action into account, including environmental action, inclusivity, social impact, and more. Outi tells us, it’s not about a hierarchy, but about getting a clear view of a brands’ values and focus areas, as well as their needs for transformation and growth. This is where IVALO.COM is unique: more than just a retail platform, they also help their brands on their learning journey through sustainable evolution. IVALO.COM and studio MM04 are currently collaborating on a new project, the Fashion Purpose Report. With IVALO.COM’s wealth of data collected on the state of sustainable fashion, the next step in transparency is to provide it to the public in an engaging, understandable format, for industry professionals and customers alike. Stay tuned for the launch of this report, with an exclusive press conference at SEEK Trade Show in Berlin on 16/01/2024. Learn about IVALO.COM 360: https://ivalo.com/pages/ivalo-360 Stay tuned for the release of the Fashion Purpose Report on https://ivalo.com/ and https://www.studiomm04.com/ Stay up to date with 202030 – The Berlin Fashion Summit at https://202030summit.com/