20 Minutes With… Stuart Holmes

In this episode, Eimear Andersen sits down with Stuart Holmes, who has spent more than 25 years in the drinks and coffee industries with brands such as Bacardi, Campari and Illy, before stepping out to create his own consultancy.

Stuart shares his journey from corporate life to founding The Power of Five, a consultancy designed to help FMCG businesses – from founder-led start-ups to SMEs – find clarity, focus and sustainable growth. He reflects on the challenges brands face when trying to scale, from moving too fast and burning cash, to holding back and missing opportunities.

Drawing on his years at the helm of some of the world’s best-known spirits and coffee names, Stuart gives practical insights into:

how consumer behaviour shifted during and after the pandemic

why premiumisation and sustainability continue to shape the coffee market

what makes a brand stand out in an ultra-competitive sector

the power of people and culture in driving long-term success

He also talks about his role in creating a consultancy cooperative – a supportive network that connects FMCG consultants, combining niche expertise with real-world, recent experience.

Looking ahead, Stuart highlights exciting developments in the low- and no-alcohol space, the influence of health-driven brands, and the role of technology – including AI – in shaping the FMCG landscape. His advice to founders is simple: keep your plan clear and adaptable, surround yourself with the right people, and act with authenticity.

A conversation rich with perspective, this episode offers encouragement and practical takeaways for anyone navigating the food and drink sector today.

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