It's been a long time coming, but we're very excited to share an episode that is all about digital PR! This week, we're joined by Louise Parker, who is the PR Director at Propellernet. Louise has been in the PR industry for several years and has been a big contributor to the rising popularity of the industry.

During the episode, Louise shares insights on why the PR industry has exploded over the past few years. We talk about how it has become an integral part of digital marketing and the SEO benefits that it offers. Louise also shares insights on her creative process and some of the things that should be considered before creating a large-scale campaign. We also ask Louise to share a campaign that she wishes she'd worked on (inspired by Gisele Navarro) and talk about her TikTok videos that are keeping everyone in the PR industry entertained. Finally, Louise talks about her viral tweet which John Mueller replied to.

Notes -

Gisele's jealousy list - https://neomam.com/blog/jealousy-list-2020/

Louise's TikTok profile - https://www.tiktok.com/@louise_digitalpr