We're joined by Gary Gumbleton on episode 72 of the show. Gary joins us from Capital Content, a creative and dynamic digital agency that balances what looks good with what works. He is also one of the best video storytellers on the planet.

During the episode, we chat about telling stories through video. Gary and Liam discuss some of the things that have prevented Liam from creating video content in the past and how those issues can be overcome. Gary shares two different types of video content that can be created - rational and emotional videos. We also talk about the value of batch creation and how to improve production quality when recording videos. To close out, we compare the benefits of in-house video production with outsourcing to a content agency and Gary shares his free training course with us - Content 101.