We're very excited to share episode 64 of the podcast with you. This week we chat with Andy Duggan, who is a chartered marketer that has worked in roles at BP, The Co-op bank, Zen Internet, and more. So, Andy brings lots of marketing experience to the show. 

A few weeks ago, Andy shared a post on LinkedIn that talked about why brands need to cut weak influencers from their outreach strategy. His post focused on the UK government's decision to spend £63,000 on paying 42 social media influencers to post about the UK Test and Trace app for COVID-19. We thought that his post would make for a great podcast episode.

During the episode, Andy talks us through that post and shares his thoughts on why brands need to change their influencer marketing strategy. He talks about the importance of finding the middle ground between having brand ambassadors and paying for one-off posts. We asked Andy to share how he would approach setting up an influencer campaign and he also shared some examples of brands that have used influencers both successfully and poorly. We love that Andy left nothing on the table during this episode and we're confident that all of our listeners will gain value from this episode, whether you work directly with influencers or not!