We have our first bonus episode on the show! Last week, Neil Andrew from PPC Protect joined us to discuss industry awards and whether they add value to businesses or not. When we shared the episode across social media, several people got in touch to express their own opinions and share their experiences when entering industry awards. One of those people was James Lees from Salesfire. James said he'd love to share his thoughts in detail and had some contrasting views to Neil. So, here we are!

During this bonus episode, James shares some of the things that Neil shared which he disagrees with. We talk about some of the awards that James has won over the years and the impact those wins had on his businesses at the time. James is also part of the judging panel for several awards so he discussed the process that he takes when selecting a winner. We also discussed how the awards industry can hold people accountable and collaborate to improve its reputation amongst marketers and business owners in the future. Finally, James shares some tips on how to promote an award win and use it to strengthen your brand.

Notes - 

Liam Fallon's post - https://liam-fallen.medium.com/the-problem-with-awards-in-marketing-with-examples-7b68404b3025