This week, we’re joined by Theresa Hegel and C.J. Mittica from ASI Media to explore the findings from the latest Counselor State of the Industry report. As key editors behind the issue, they share valuable insights on how the promotional products industry is navigating challenges like tariffs, shifting client expectations, and project delays, while still showing resilience and optimism. We’ll also dive into trends around AI adoption, sustainability, and the growing interest in Made in USA products, giving listeners a clear snapshot of where the industry stands and what’s coming next.
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https://youtu.be/1BNKlQWhxZE
Dad Joke
Terry: Did you hear about the guy who fell into the upholstery machine?
It’s OK. He’s fully recovered.
The Real State of the Industry
Aaron: Welcome to the show. Theresa is a regular on the show, but CJ, tell us a little about yourself and your journey into the industry.
We’re looking forward to talking Counselor State of the Industry report again this year.
Terry: We got a little “inside baseball” on the report, so our questions will reflect that. What’s the biggest theme that emerged from this year’s Counselor State of the Industry report?
C.J./Theresa: The struggles of promo industry companies in the first half, but also the resilience they’ve shown in navigating issues like tariff challenges and the optimism that companies have for the rest of the year.
Aaron: Something that hasn’t come up in a major way in previous reports, what’s been the impact of tariffs?
C.J./Theresa: Our most recent ASI Research data shows that the vast majority of promo distributors are still concerned about tariffs, but it’s shifting from very concerned to somewhat concerned. Also most distributors and suppliers have raised their prices, and inventory shortfalls are expected.
Terry: Your study the past two years has measured the scope of negative attitudes about promotional products. What does the data say this year?
C.J./Theresa: 31% of distributors are concerned that clients are developing negative attitudes toward promo products, up from 23% last year. Choosing thoughtful, quality products and prioritizing sustainability can ease those concerns.
