Marketing Better in 2025 and Beyond: A Simple Path for Small Business Growth

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2 Regular Guys Talking Decoration and Personalization

50 episodes

4 days ago

The 2 Regular Guys podcast has evolved from Aaron Montgomery and Terry Combs hanging out in hotel bars and restaurants after trade shows, eating chicken wings, disagreeing over ranch or bleu cheese as the true and proper dipping sauce, and talking the garment decorating and personalization industry. A long list of industry friends joined into those conversations over the years, in cities across America and the world. These same friends plus new friends we meet along the way now come back to join us as guests to the program. The trade shows continue, the industry grows and matures, and the 2 Regular Guys continue those conversations, talking garment and product decorating (and on occasion beer and chicken wings) weekly. Welcome to our 8th Year. Come along for the ride!

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Marketing Better in 2025 and Beyond: A Simple Path for Small Business Growth

2 Regular Guys Talking Decoration and Personalization

1 hour 2 minutes 44 seconds

2 months ago

Marketing Better in 2025 and Beyond: A Simple Path for Small Business Growth

Marketing today can feel overwhelming with endless platforms, ads, and tactics pulling you in different directions. This week on 2 Regular Guys, Terry sits down with Aaron to unpack an uncommon approach to marketing that cuts through the noise. The conversation is based on a seminar Aaron was scheduled to give at GPX Long Beach before GPX shifted away from real education and toward sales-driven sessions. Instead of chasing every new trend or burning out on busywork, you’ll discover a framework that helps small business owners simplify their message, attract the right customers, and build momentum with confidence. Whether you feel stuck, inconsistent, or just tired of guessing, this conversation will show you a clearer path to marketing better in 2025 and beyond.

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News

If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/n08jct2a0Es

Dad Joke

Aaron: I saw a gentleman yesterday pulling aluminum cans out of the dumpster and he was crushing them.

It was so depressing. (Soda Pressing)

Better Marketing Strategies

You were scheduled to present this seminar at GPX Long Beach, but GPX pulled back from education. Can you share a little about what happened there and why you still wanted to bring this message to people?

GPX made a decision after I announced working with APAS to terminate their commitment to bring me out for shows as education. They wanted APAS to pay for the time, and that is not what this is about: trying to sell someone something. I respect their choice, but here’s the thing: small business owners are craving real strategies, not product demos disguised as classes. I felt strongly that this message still needed to be shared, so instead of leaving it behind, we’re bringing it right here to the 2 Regular Guys.

You’ve been working with small business owners for nearly 30 years. Why do you think so many still feel overwhelmed or stuck when it comes to marketing?

Most education, when it comes to marketing, focuses on the strategies. That's great when people have a foundation, but most small businesses don’t, so for them, marketing feels like a moving target. There are so many options—social media, email, ads, networking, SEO now AI, and they are all changing daily. People end up dabbling here and there but never feeling confident. And the reality is, it’s not that they’re bad at marketing. It’s that they don’t have a clear plan or foundation. That’s what leads to inconsistency and frustration and what feels like wasted time and money on marketing.

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