While this five-part series is about one extraordinary man who deserves as much name recognition as Elon Musk and Mark Zuckerberg, it’s also about the many overlapping contexts that explain his successes, his tragic downward spiral, and his evergreen comments on how to be happy. Tony Hsieh spent his life studying and trying to create and spread happiness, implementing elements of rave culture, the Silicon Valley lifestyle, Howard-Hughes-level renovation ideas, and outside-the-box theories. The results: a shoe company where meetings were more like pep rallies, Tony’s llama obsession was apparent, and decor and toys abounded; a Vegas project set on creating the happiest city on Earth in just five years; a “Happiness Tour” that spread fun and games nationwide; and even more pursuits. However, Tony’s ambitious projects also brought chaos, misery, loneliness, and confusion to many - including, unbeknownst to some, himself.

Each episode in this mini-series covers both Tony Hsieh’s life story and seemingly unrelated stories that took place simultaneously. At the end, the different puzzle pieces will form a clear picture, one that shows what happiness is, was, and could be.

This is part one: Tony Hsieh’s early years, during which he pulled off one clever and amusing marketing gimmick after another and tried everything from selling buttons to running a restaurant; the comeback of a “ghost town;” two bizarre characters’ published ramblings from when they were high on laughing gas; turn-of-the-century, over-the-top bashes that kept outdoing each other; and a new idea for a workplace overhaul.

If you enjoy this episode, check out past episodes of Enthusiasts below! 
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