The Ethics of AI in Marketing: What Brands Must Consider

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123 Internet's AI & Digital Marketing PodCast

123 Internet, Scott Jones

75 episodes

4 months ago

If you’re looking to position your #content above the competition and take advantage of these opportunities, understanding how to optimise for #featuredsnippets and #voicesearch is essential. These two areas are interconnected, as #voiceassistants often pull their answers from featured #snippets. In this article, we’ll explore how to target both effectively, improve your #visibility, and ultimately drive more qualified traffic to your #website. Support the show

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The Ethics of AI in Marketing: What Brands Must Consider

123 Internet's AI & Digital Marketing PodCast

1 minute

5 months ago

The Ethics of AI in Marketing: What Brands Must Consider

#Brands must now navigate a delicate balance between #innovation and #integrity. While #AI offers the promise of enhanced engagement and efficiency, its deployment can also risk consumer #trust, compromise #privacy, reinforce #bias, and even cross #legal and #moral boundaries. In this article, we explore the key #ethical considerations of AI in #marketing and examine how #businesses can ensure their use of this powerful technology remains #responsible, #transparent, and #humancentric. Suppor...