Few innovations have stirred as much excitement and debate as #GenerativeAI. Once confined to speculative fiction and experimental labs, #artificialintelligence has now become a practical tool with the potential to #transform how #content is ideated, produced, distributed, and optimised. In particular, generative AI — a subset of AI that creates new content based on training data — is rapidly redefining what’s possible in #marketing and #communications. From crafting compelling copy to desig...