In this episode hosts Dan Rosenberg and Stephanie Shelton talk with B2B marketing expert, Nicole Silver, about audience engagement, storytelling, technology impact, and strategic approaches. Nicole shares experiences from her career transitions, highlighting the importance of understanding audience needs and the power of technology in marketing. The conversation delves into the intricacies of B2B marketing, emphasizing the significance of prioritizing audience-focused strategies and the evolution of Account-Based Marketing (ABM).

00:32 Introducing Nicole Silver

02:36 The Complex World of B2B Marketing

04:14 Leveraging Technology in Marketing

07:01 Rethinking B2B Marketing Strategies

07:55 The Power of Audience-Centric Marketing

08:43 Wishes and Wins in B2B Marketing

13:06 Reflecting on Key Takeaways