Octane11, Stephanie Shelton and Dan Rosenberg welcome Alex Lakin, Biddable Media director at Encore Digital. They discuss the challenges in B2B marketing, including the phasing out of third-party cookies in Google Chrome, the need for a comprehensive reporting platform, and the importance of incorporating the human element into marketing efforts.

00:07 Introductions

01:06 Alex Background and Current Role

02:30 Challenges in B2B Marketing

02:37 Impact of Signal Loss in Chrome

05:59 Wish for a Unified Reporting Platform

07:23 Common Mistakes in B2B Marketing

09:42 Conclusion and Sign Off