Episode 20: Christie Johansen-Pinney (DEPT®, The Marketing Practice) on Key Metrics Across the Campaign Lifecycle

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11 Minutes with Octane11: a B2B Marketing Mini-Podcast

Dan Rosenberg & Stephany Shelton

21 episodes

4 months ago

Do B2B marketers have time to listen to long podcasts? No way!! That's why the team at Octane11 created "11 Minutes with Octane11: a B2B Marketing Mini-Podcast" - to share real insights and actionable tips from real B2B marketing experts. B2B marketers are busy and "11 Minutes with Octane11" can help you save time and deliver more impact...especially if you listen to this podcast on high speed :)

All content for 11 Minutes with Octane11: a B2B Marketing Mini-Podcast is the property of Dan Rosenberg & Stephany Shelton and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Technology,

Business

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Episode 20: Christie Johansen-Pinney (DEPT®, The Marketing Practice) on Key Metrics Across the Campaign Lifecycle

11 Minutes with Octane11: a B2B Marketing Mini-Podcast

16 minutes

6 months ago

Episode 20: Christie Johansen-Pinney (DEPT®, The Marketing Practice) on Key Metrics Across the Campaign Lifecycle

In this episode of '11 Minutes with Octane11', co-hosts Dan Rosenberg and Stephany Lang dive into the complexities of B2B marketing measurement with guest Christie Johansen-Pinney. They discuss the challenges of long sales cycles, multi-faceted attribution, and the disconnect between marketing and sales teams. Tune in for insights on improving data alignment, account-based insights, and effective measurement strategies to enhance your B2B marketing efforts.

00:33 Focus on ABM Reporting

01:38 Welcome Christie Johansen-Pinney

01:46 Complexity of B2B Measurement

04:05 Tools and Techniques

09:22 Evaluating Channel Performance

14:08 Advice for B2B Marketers

15:11 Conclusion and Wrap-Up