Stop Tracking ROAS! The Real Metrics to Scale E-Commerce Brands 🚀

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10xMarketer Podcast

Girdharee Saran

54 episodes

4 days ago

10xmarketer Podcast is For marketers by a marketer. We host Marketing Thought Leaders who share Inspirations, Stories, Strategies and Valuable Insights. We want to enable marketing professionals to achieve mastery and reach new heights of success. Listen to marketers who have achieved truly 10x as they cover various topics Such as Paid marketing, content marketing, social media marketing, branding, personal branding, email marketing, and more. Subscribe today to start your journey to making 10x.

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Stop Tracking ROAS! The Real Metrics to Scale E-Commerce Brands 🚀 | Felix on 10x Marketer Podcast

10xMarketer Podcast

25 minutes 3 seconds

2 months ago

Stop Tracking ROAS! The Real Metrics to Scale E-Commerce Brands 🚀 | Felix on 10x Marketer Podcast

Most e-commerce founders face the same problem – every time they increase ad budget, ROAS drops! 🚨 In this episode of the 10x Marketer Podcast, Felix (CMO & Google Ads expert) reveals why ROAS is the wrong metric to obsess over, and what you should track instead to truly scale your brand.We discuss:✅ Why scaling ads kills ROAS✅ The real metrics: MER, CAC, LTV & Econ Vitals✅ Google Ads, Meta Ads & Email – full funnel approach✅ Enhanced tracking & attribution problems✅ YouTube Shorts & Performance Max campaigns✅ Tools & dashboards to measure successIf you run e-commerce ads, this conversation is a game-changer. 🚀👉 Don’t forget to subscribe to the 10x Marketer Podcast for more expert insights on e-commerce marketing, scaling, and growth strategies.