B2B Lead Gen Is Broken ! Here’s What Actually Works in 2025 (With Michelle Morgan)

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10xMarketer Podcast

Girdharee Saran

54 episodes

6 days ago

10xmarketer Podcast is For marketers by a marketer. We host Marketing Thought Leaders who share Inspirations, Stories, Strategies and Valuable Insights. We want to enable marketing professionals to achieve mastery and reach new heights of success. Listen to marketers who have achieved truly 10x as they cover various topics Such as Paid marketing, content marketing, social media marketing, branding, personal branding, email marketing, and more. Subscribe today to start your journey to making 10x.

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B2B Lead Gen Is Broken ! Here’s What Actually Works in 2025 (With Michelle Morgan)

10xMarketer Podcast

41 minutes 16 seconds

5 months ago

B2B Lead Gen Is Broken ! Here’s What Actually Works in 2025 (With Michelle Morgan)

B2B lead generation in 2025 is facing major challenges—from low-quality leads to misaligned sales funnels. In this episode of the 10x Marketer Podcast, Michelle Morgan (co-founder of Paid Media Pros) shares proven strategies to fix broken funnels, improve lead quality, and master offline conversions using Performance Max and first-party data.🎯 Key topics:Why Performance Max campaigns fail for B2BHow to align sales + marketing for better lead qualityFirst-party data & offline conversions explainedCommon mistakes B2B marketers make (and how to fix them)💡 Whether you're a growth marketer, demand gen lead, or paid media specialist, this is the B2B masterclass you need.📌 Subscribe for more marketing insights weekly.