Paid Search for E-commerce Part I (Google Ads vs Amazon Ads)

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10K Collective e-Commerce Podcast

Michael Veazey

300 episodes

6 months ago

Welcome to the 10K Collective e-commerce Podcast.

If you want hacks, you’re in the wrong place. Our philosophy has grown out of the 10K Collective London e-commerce masterminds for Amazon power sellers.

Our e-commerce businesses make between half a million and several million dollars a year in e-commerce, mostly on Amazon. Many have doubled revenue in the last 12-18 months.

If you’re that kind of person - this podcast is made for you.

We’re not puritanical; we use hacks; we just don’t think you should focus on them if you’re building a real business.

Instead, we focus on using business growth strategies to scale quickly, and build a real brand.

Clear strategic objectives;

All content for 10K Collective e-Commerce Podcast is the property of Michael Veazey and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Paid Search for E-commerce Part I (Google Ads vs Amazon Ads)

10K Collective e-Commerce Podcast

23 minutes 45 seconds

2 years ago

Paid Search for E-commerce Part I (Google Ads vs Amazon Ads)

Paid search traffic is a terrific place to start your advertising efforts online. It flows logically out of your organic search efforts and can help you create a short-cut to success. People are looking for solutions and you have the opportunity to present your product as the solution. In this episode we dig into the value proposition of Google Adwords. In the 2nd episode in this conversation, we’ll focus on Amazon Advertising.
You’ll learn

* Why search based marketing beats interruption based marketing, aka why Google Ads are better than social media ads.
* How Jason got a $40,000 a month Google Ad Grant
* Why use Google Text Ads
* Why use Google Retail / Shopping Ads
* The pros and cons of taking the DIY approach versus hiring someone to run your ads for you
* Why Google Shopping Actions create a powerful set of options.
* How Google is stepping into the E-commerce space

Resources mentioned

* Google Shopping Actions