In this episode of the 10Forty Podcast, we sit down with David Judge, founder of standout bakery Baked to Death and finalist in the 2025 Irish Food Awards — a business that’s shaking up the food scene with attitude, creativity, and unapologetically authentic cheese and chocolate biscuit cakes.
David shares his journey and the path that led to Baked to Death: from a bold lockdown idea and a refusal to play by the rules, to building a cult following and carving out a unique space in the Irish food world. Drawing on lessons from his market stall beginnings and a typical Dublin upbringing, David brings raw honesty about the grit it takes to run a modern food business.
This episode dives deep into brand building, resilience, and what it really takes to stand out in a crowded market.
Whether you’re a founder, foodie, or just looking for inspiration to do things your own way — this is a conversation you won’t want to miss.
Contact David
https://www.instagram.com/baked_to_death/?hl=en
https://www.tiktok.com/@baked_to_death?lang=en
Drop In
353 Ballyfermot Rd, Cherry Orchard, Dublin 10, D10 WN70
This episode is brought to you by Top Drawer Talent — the Supply Chain & Procurement Specialists.
HERE WE GO!
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