Customers may not respond to a business's solutions due to several reasons, including lack of relevance, poor communication, lack of trust, high cost, lack of urgency, and alternative solutions. To improve customer response, businesses can focus on understanding their customers' needs, effectively communicate the benefits of their solutions, build trust and credibility, offer competitive pricing, create a sense of urgency, and differentiate themselves from competitors. By addressing these barriers, businesses can increase the chances of customers responding positively to their solutions and achieving long-term success. It is essential to prioritize customer satisfaction and understand their perspectives to succeed in the competitive market.