In this episode, Gil Eyal of Stardust Ventures shares expert insights on celebrity marketing and influencer deals for startups. Learn how to pitch your startup to influencers, find the best platforms to connect, and structure celebrity deals, all without breaking the bank. Plus, discover the biggest mistakes startups make with influencer marketing and how to avoid them.
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Here's what you're in for:
00:00 – Intro | How to attract influencers to your startup (Gil Eyal’s expert take)
02:15 – The truth about celebrity marketing (Why celebs care about startups)
05:30 – Biggest mistakes startups make with influencer marketing
09:45 – How to get access to celebrities & influencers (Stardust Ventures' insights)
13:20 – The power of storytelling in influencer marketing (Why authenticity wins)
17:05 – How to pitch your startup to influencers (Gil Eyal’s step-by-step strategy)
20:50 – Best platforms to connect with influencers (Where to find the right talent)
25:10 – How to structure influencer & celebrity deals (Equity vs. cash agreements)
29:40 – How celebrity partnerships impact startup valuations (Real success stories)
35:00 – The most effective marketing channels for startups (Gil Eyal’s top picks)
39:00 – B2B vs. B2C influencer marketing (How to make it work in different industries)
43:00 – Final advice from Gil Eyal on startup growth & fundraising
ABOUT GIL EYAL
Gil Eyal is a leading expert in celebrity endorsements and influencer marketing, known for revolutionizing how brands leverage data-driven influencer strategies. As the Founder and former President of HYPR, he built the market leader in influencer marketing automation, which won multiple industry awards before being acquired by Juliusworks in 2020.
A veteran of 200+ celebrity endorsement deals, Gil has worked with Leonardo DiCaprio, Serena Williams, Zendaya, Pitbull, and Stephen Curry, among others. Today, as the Founder of Stardust Ventures, Gil helps consumer startups scale through strategic celebrity partnerships.
You can reach out to Gil through:
Website Stardust Ventures: https://stardustventures.us/
LinkedIn: https://www.linkedin.com/in/gileyal/
ABOUT JASON
Jason Kirby is the co-founder of Thunder VC. He is a serial entrepreneur with four multi-million exits and decades of experience in fundraising and business building. In his career, he has coached hundreds of entrepreneurs on fundraising, investing, capital strategy, and business development.
You can reach out to Jason through:
Email: jason@thunder.vc
LinkedIn: https://www.linkedin.com/in/jasonrkirby/
ABOUT FUNDRAISING DEMYSTIFIED
Our goal is simple: to equip you with the knowledge, inspiration, and guidance to navigate the labyrinthine world of fundraising. Whether you're a budding entrepreneur seeking seed funding or an established founder looking to scale your business, this podcast will provide you with the tools you need to conquer the fundraising landscape.
Thank you for being a loyal subscriber to Fundraising Demystified. We appreciate your support and are excited to continue bringing you more inspiring stories from successful founders.
