Welcome to the $100k Playbook with Mike Koziol
I break down why I insist every consultant uses a contract, how clear scope protects you from chargebacks and scope creep, and how contracts increase business value and professionalism. I also share my 12‑month engagement model with a 2‑month trial and firm termination terms to drive commitment and outcomes.
Key takeaways:
- I always require a signed contract; 1–2 pages can be enough
- Contracts protect against refunds/chargebacks and clarify scope
- Specific deliverables prevent scope creep and disputes
- Contracts improve business valuation; undocumented M2M revenue is discounted
- I define responsibilities for both sides (show up, do the work, be professional)
- Upfront “friction” filters poor‑fit clients; I’d rather lose a sale than invite misalignment
- I use the contract to enforce boundaries and quote out‑of‑scope work
- My long‑term programs: 2‑month try‑or‑leave, then 12‑month commitment (e.g., $35k, payable monthly)
- Installments don’t negate the total obligation absent cause; I protect my schedule and IP
- Higher pricing increases client commitment and follow‑through
What I include in contracts:
- Detailed scope: what’s included/excluded; precise definitions (e.g., what “campaign” means)
- Cadence: meeting frequency, timelines, deliverables
- Roles and responsibilities for both parties
- Payment terms, installment plan, and chargeback handling
- Termination clauses: for‑cause vs. convenience; notice periods
- IP, confidentiality, and professionalism standards
Resources I mention:
- Offer/pricing calculator (monthly and annual)
- Contract calculator (linked in the show notes)
Who this is for: Independent consultants and boutique firm owners who want to professionalize engagements, prevent scope creep, and improve predictability and valuation.
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Connect with the host of the $100k Playbook Mike Koziol on Linkedin: https://www.linkedin.com/in/michalkoziol/
Download the 2025 Consulting report: https://mikekoziol.com/the-100k-consultant-report/
Download to $100k Offer Playbook: https://mikekoziol.com/the-100k-offer-playbook/
Schedule a free marketing brainstorming session: https://mikekoziol.com/connect/
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Tags: consulting, consultant, productization, scaling, service business, marketing agency, freelancing, fractional CxO, profitability