#33 What is your role as a consultant in a productized conslting

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$100K Playbook with Mike Koziol

Mike Koziol

35 episodes

1 day ago

$100K Playbook is the no-fluff podcast for consultants and agency owners who want to scale smarter, earn more, and finally build a business that doesn't burn them out. Hosted by Mike, a former corporate lawyer turned 7-figure consultant, this show dives into the exact strategies, systems, and mindset shifts needed to grow to $100K months without bloated teams, endless client calls, or selling your soul to hustle culture. Each week, you'll get straight-talking solo/guest episodes, real-world case studies, and unfiltered insights on offers, pricing, lead gen, sales, and operational clarity.

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All content for $100K Playbook with Mike Koziol is the property of Mike Koziol and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

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#33 What is your role as a consultant in a productized conslting

$100K Playbook with Mike Koziol

23 minutes 32 seconds

2 weeks ago

#33 What is your role as a consultant in a productized conslting

Welcome to the $100k Playbook with Mike Koziol

How to structure a productized consulting business that delivers outcomes without turning into done-for-you work. We cover role definition, client expectations, pricing psychology, call structure, and protecting your time.

Key Topics:

Done-with-you vs. freelancing/DFY: personal trainer analogy—consultant guides, client does the reps
Boundaries: provide feedback and course-correct, but don’t “approve” or take ownership of deliverables
Productization: rely on exercises, worksheets, templates, and pre-recorded videos; point to assets instead of ad-hoc answers
Call structure: clients prep with goals, what they tried, why it failed, and specific asks to speed up problem-solving
Time protection: enforce scheduling buffers (e.g., no ad-hoc calls within 48 hours)
Pricing & payments: higher prices drive accountability; offer upfront (annual), monthly, and weekly options—with different incentives
Program design: promise a specific outcome in a defined timeframe; no discounts for early finish; extensions are paid
Build on your terms: keep the delivery model consistent; iterate only when feedback repeats across clients; safeguard group dynamics

Takeaways:

Clear expectations and strong boundaries produce better client results
Productized assets scale your impact and reduce on-demand “genius” time
Structure, accountability, and pricing mechanics increase follow-through

Connect with the host of the $100k Playbook Mike Koziol on Linkedin: https://www.linkedin.com/in/michalkoziol/

Download the 2025 Consulting report: https://mikekoziol.com/the-100k-consultant-report/

Download to $100k Offer Playbook: https://mikekoziol.com/the-100k-offer-playbook/

Schedule a free marketing brainstorming session: https://mikekoziol.com/connect/

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Tags: consulting, consultant, productization, scaling, service business, marketing agency, freelancing, fractional CxO, profitability