
Welcome to the $100k Playbook with Mike Koziol
In this episode, I tackle a common founder dilemma: how to split time between client delivery and building your own business. Using the “put your oxygen mask on first” mindset, we cover why prioritizing your business protects mental health, improves decisions, and prevents resentment.
Key topics:
Takeaways:
If your marketing already pulls weight, skew 70/30 toward content. Need faster results? Lean into cold outreach.
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Connect with the host of the $100k Playbook Mike Koziol on Linkedin: https://www.linkedin.com/in/michalkoziol/
Download the 2025 Consulting report: https://mikekoziol.com/the-100k-consultant-report/
Download to $100k Offer Playbook: https://mikekoziol.com/the-100k-offer-playbook/
Schedule a free marketing brainstorming session: https://mikekoziol.com/connect/
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Tags: consulting, consultant, productization, scaling, service business, marketing agency, freelancing, fractional CxO, profitability