#30 The 3 Reasons You’re Not Scaling Your Solo Consulting Business (And How to Fix Them)

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/be/a7/3a/bea73a4c-1da5-1d98-a8a6-501723c6c205/mza_845952568657926146.jpg/600x600bb.jpg

$100K Playbook with Mike Koziol

Mike Koziol

35 episodes

1 week ago

$100K Playbook is the no-fluff podcast for consultants and agency owners who want to scale smarter, earn more, and finally build a business that doesn't burn them out. Hosted by Mike, a former corporate lawyer turned 7-figure consultant, this show dives into the exact strategies, systems, and mindset shifts needed to grow to $100K months without bloated teams, endless client calls, or selling your soul to hustle culture. Each week, you'll get straight-talking solo/guest episodes, real-world case studies, and unfiltered insights on offers, pricing, lead gen, sales, and operational clarity.

Entrepreneurship

Business

RSS

All content for $100K Playbook with Mike Koziol is the property of Mike Koziol and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/43355034/43355034-1743688567376-5065cfeb00bd4.jpg

#30 The 3 Reasons You’re Not Scaling Your Solo Consulting Business (And How to Fix Them)

$100K Playbook with Mike Koziol

10 minutes 58 seconds

4 weeks ago

#30 The 3 Reasons You’re Not Scaling Your Solo Consulting Business (And How to Fix Them)

Welcome to the $100k Playbook with Mike Koziol

In this episode, I am breaking down the three core barriers that keep freelancers, consultants, and solo agency owners from scaling:

Awareness gap: nobody knows you exist because you rely on word of mouth and avoid sharing wins.
Offer presentation: you don’t make offers frequently (or elegantly) enough, fearing you’ll seem salesy.
Offer–market misalignment: your offer doesn’t match what the market needs or is willing to pay.

Key takeaways:

Fix awareness with consistent marketing and presence.
Present offers often without being pushy—be elegant and clear.
Ensure offer–market fit on both sides: clients get value worth the price, and the business earns sustainably.

Resources:

Report with deeper details (see show notes)
Free strategy sessions to apply these strategies to your business

Connect with the host of the $100k Playbook Mike Koziol on Linkedin: ⁠https://www.linkedin.com/in/michalkoziol/⁠

Download the 2025 Consulting report: ⁠https://mikekoziol.com/the-100k-consultant-report/⁠

Download to $100k Offer Playbook: ⁠https://mikekoziol.com/the-100k-offer-playbook/⁠

Schedule a free marketing brainstorming session: ⁠https://mikekoziol.com/connect/⁠

Please rate the podcast on Spotify and iTunes ❤️ and share with others

Tags: consulting, consultant, productization, scaling, service business, marketing agency, freelancing, fractional CxO, profitability