#29 DMs First: A Practical LinkedIn Strategy for Real Leads and Sales

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$100K Playbook with Mike Koziol

Mike Koziol

35 episodes

1 day ago

$100K Playbook is the no-fluff podcast for consultants and agency owners who want to scale smarter, earn more, and finally build a business that doesn't burn them out. Hosted by Mike, a former corporate lawyer turned 7-figure consultant, this show dives into the exact strategies, systems, and mindset shifts needed to grow to $100K months without bloated teams, endless client calls, or selling your soul to hustle culture. Each week, you'll get straight-talking solo/guest episodes, real-world case studies, and unfiltered insights on offers, pricing, lead gen, sales, and operational clarity.

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Entrepreneurship

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#29 DMs First: A Practical LinkedIn Strategy for Real Leads and Sales

$100K Playbook with Mike Koziol

25 minutes 22 seconds

1 month ago

#29 DMs First: A Practical LinkedIn Strategy for Real Leads and Sales

Welcome to the $100k Playbook with Mike Koziol

Most LinkedIn advice pushes content and chasing influencer comment sections. In this episode, I am breaking down a practical, principle-driven approach that actually drives business:

Why DMs should be 70–80% of your effort
How profile optimization and content support DM conversations
Building know-like-trust the right way
Thought leadership vs. hand-raising posts (and the lead quality trade-offs)
Why awareness, clear offers, and asking for the sale matter
Smart outreach that isn’t sleazy, plus how comments can mirror DMs publicly

If you’re a consultant, freelancer, or agency owner looking for clients on LinkedIn, this episode shows you where to focus and how to execute.

Connect with the host of the $100k Playbook Mike Koziol on Linkedin: https://www.linkedin.com/in/michalkoziol/

Download the 2025 Consulting report: https://mikekoziol.com/the-100k-consultant-report/

Download to $100k Offer Playbook: https://mikekoziol.com/the-100k-offer-playbook/

Schedule a free marketing brainstorming session: https://mikekoziol.com/connect/

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Tags: consulting, consultant, productization, scaling, service business, marketing agency, freelancing, fractional CxO, profitability