Think your niche is too small to hit $100K/month? Think again. In this episode, I break down why a small audience isn’t a problem if you solve a valuable problem — and how to increase your prices by solving something more meaningful. I share my 3x–10x pricing principle, explain how to evaluate the value of the problem you solve, and walk you through real-world examples of how consultants in tiny markets still scale to six figures and beyond.

Whether you're working with startups, regulated industries, or a super niche segment — this episode will show you how to rethink your offer, reframe your pricing, and stay niche without staying broke.