If you keep building offers, lead magnets, or programs nobody buys, this episode is your wake-up call. I explain why selling the idea first—before you build anything—is the smartest way to avoid wasted time and energy.

I walk you through my original $1.5K/month group offer that launched while I was still working my 9-5 from my car... with nothing built.

You'll learn the exact framework I use to test demand, validate pricing, build programs as I go, and even launch lead magnets without ever creating the resource first.

Plus: how to avoid the "waitlist trap," how I structure group offers with just a skeleton, and why your audience needs to fall in love with the result — not your product idea.