If you’re attracting the wrong clients, stuck undercharging, or burned out from custom projects—you don’t have a sales problem. You have a positioning problem. In this episode, I walk you through what niching down really means (hint: it’s not just picking an industry). I break down how to choose the right niche, diagnose poor positioning, and design a premium offer that commands attention and high fees. If your calendar is full of tire-kickers or you’re tired of justifying your prices, this one’s for you.
