Most companies' strategies are “roadmap on steroids”: large plans of multiple big ideas to implement, which usually have not been validated.

To differentiate and create thoughtful and successful strategies, you must start with evidence-based insights.

But how do we collect that evidence? How do we gain confidence and compare opportunities? After selecting opportunities, how do we keep validating the strategy through the multiple solution ideas we may pursue?

I had the pleasure of speaking with the evidence-guided guru, Itamar Gilad, and we explored the practices, tools, and challenges you will use and face to make your strategy more robust relying on solid evidence.

Itamar has been helping teams with tools and resources I strongly recommend, like the confidence meter, and ICE Scoring. He recently published his fantastic book, Evidence Guided, which is a must for all product managers and leaders.