TL;DR: Platforms are everywhere, and their challenges are hard to understand and impact even non-platform products. Thor is an expert who shared his learnings building the Miro Marketplace and, previously, the Google Maps Developer’s Platform.

Many times when discussing strategy, we focus on the most typical scenarios: consumer apps, B2B SaaS, media, etcetera.

But platforms are continuously emerging, and even if you are not working on one, they are probably impacting you: app stores, social media integrations, etcetera.

The challenges they present for strategy are quite nuanced, ranging from defining complex success metrics to understanding how to align with the larger company strategy.

Understanding how to think differently about their strategies is critical. Thor Mitchell is the Product Director for Miro’s platform teams, has a long history of working in this field, and shared his process, journey, and challenges in developing their latest strategy.

You can connect with Thor at Linkedin or Twitter.