The most successful social innovation comes from great questions, not someone’s whim. In college, Waterfield Farms’ John Reid posited a compelling question, took a chance on a subject he’d never considered before, and decades later continues to feed people affordable, quality food while improving multiple environmental situations. The silver linings of 2020 helped advance his team’s mission, bringing them closer to a breakthrough solution to the climate crisis. Waterfield Farms: https://waterfieldfarms.com/ John’s LinkedIn https://www.linkedin.com/in/johngrahamreid/ Recorded on 11.19.20 Full transcript available on our website: https://www.100ceoproject.com/100-ceo-project-podcast-episodes/7-growing-grass-to-save-the-planet-with-john-reid-waterfield-farms