On this episode of the 0G Podcast, Jax Dwyer sits down with Kai Cabero — one of the few operators who’s cracked the code on Web3 business development.
From getting rugged in DeFi to generating hundreds of sales calls for early-stage protocols, Kai shares the real process behind building a scalable lead gen engine in crypto.
You'll learn:
• How to write cold emails that actually convert
• Why most Web3 teams fail at sales
• The step-by-step method for testing offers, validating PMF, and closing deals
• How to build trust in a low-trust space
• Why relying on referrals will kill your pipeline
• And how founders can build repeatable sales systems—before hiring expensive BD teams
If you’re an early-stage founder, growth lead, or anyone selling to crypto protocols, this episode is your playbook.
Chapters:
00:00 – Intro: Who is Kai Cabero?
01:00 – From Recruitment to Web3
02:00 – Getting Rugged and Going Full-Time Crypto
03:00 – First Breakthrough with an NFT Startup
04:00 – Why Cold Email Works in Web3
05:00 – Building Lead Gen in a No-Playbook Industry
06:30 – Getting 100 Sales Calls in 120 Days
07:30 – Finding Product-Market Fit through Outreach
08:30 – Offer Creation: From Research to Validation
10:00 – Writing Cold Emails That Get Replies
11:00 – How to Book Calls Before the Product is Ready
12:00 – Solving Big Problems Gets You Meetings
13:00 – Tools vs Messaging: What Really Matters
14:00 – Building Trust in a Low-Trust Space
15:00 – Why Proof Beats Pitch
16:00 – Document Your Process → Close More Deals
17:00 – Using Case Studies to Win Clients
18:00 – What Web3 Founders Get Wrong About Sales
19:00 – Scaling Beyond Referrals and Network
20:00 – Hiring Biz Devs vs Building Systems
21:00 – How to Leverage Events Without Attending
22:00 – Scrappy Tactics for High-ROI Outreach
23:00 – Where to Find Kai & What He Offers
About 0G:
0G (ZeroGravity) is the first decentralized AI operating system, designed to bring AI onchain at an unprecedented scale. By enabling nearly infinite scalability for decentralized AI, 0G ensures trustless, verifiable, and high-performance data storage solutions for AI models. Their architecture supports 50 Gbps data throughput, positioning 0G as a leader in the decentralized AI space, with partnerships across Web3’s top ecosystems including Polygon, Arbitrum, and more.
0G’s infrastructure not only boosts performance and scalability but also dramatically lowers costs, making it ideal for onchain AI applications, DeFi protocols, gaming, and beyond. This episode is essential for anyone passionate about the future of AI, blockchain, and decentralized technologies reshaping the digital landscape.
Connect with 0G:
Website: https://0g.ai/
Twitter: https://x.com/0G_labs
LinkedIn: https://www.linkedin.com/company/0g-labs
Connect with Today’s Guest:
Website: https://kaicabero.co.uk/
Twitter: https://x.com/kai_cabero