In this episode, I reflect on the moral landscape of modern business through the lens of Ryunosuke Akutagawa’s “The Spider’s Thread.” Many enterprises today resemble a thread lowered into hell—offering salvation while profiting from people’s fear and weakness. I discuss how “hope” has been commodified by self-help industries and why exploiting insecurity is not wisdom but cruelty. Instead, I believe in business built on empathy—stepping into the mud together rather than dangling false rescue from above. True value arises not from manipulating anxiety, but from believing in people’s potential and helping them stand on their own feet.