For this very personal episode, I had to get real and deep dive into my own professional pain points as a marketing leader over my many years in a startup environment; Constant pressure and uncertainty, maintaining professionalism, branding while validating PMF, scaling while creating perception vs. competitors and more.
I've had the pleasure of discussing all these pains with the brilliant Idan Gol, VP of Marketing at Mesh, who shares his journey of building a successful global brand from the ground up in a fast-paced, red-ocean (Fintech) startup environment. Growing a brand with global awareness and achieving Top of Mind (TOM) status in just a few years—all while maintaining high levels of credibility—is something very few marketing leaders can claim. Yet, Idan has done exactly that at Mesh.
We explored these challenges that marketers everywhere are facing, and together, we unlocked a few key ingredients every marketing leader should own and hone:
Optimismת , Courage, Nuance, Professional Integrity & Confidence in yourself and what you do
I think this episode is super important not only for marketers but also for any upcoming brand, business, or startup looking to build a fantastic brand from the get-go.
Please LMK what you think in the comments or DM at:
Email: aditach28@gmail.com