Hi, I'm Dr. Elhanan Gazit, Welcome to The Gameful Intelligence in the AI Era for Business Growth and Personal Happiness Podcast. In this episode, with my AI co-hosts Daphne and Marshal, we dive into Nike’s groundbreaking “Victory Mode” campaign and unpack how it reshaped youth identity, loyalty, and spatial play on a city-wide scale. Here’s what you’ll learn: • How the HARBE model transforms AR from a novelty into a sustainable loyalty engine • Why today’s brand equity lives in emotional flow, not product specs • How spatial computing and gameful design turned Nike’s campaign into a cultural movement • Which components of Gameful Intelligence drive the most immersive brand strategies • Why smart teams are shifting from ROI to Return on Engagement (ROE)  ⭐ Enjoyed this episode? Follow, rate five stars, and share it with someone who'd benefit! DM if you have questions about my upcoming book: *Gameful Intelligence. I'd love to hear your thoughts. Let's connect: LinkedIn | Facebook  | Instagram Want to learn more about Gameful Intelligence x AI for business and personal Growth? Talk to me or book a consulting session today at Juloot.com * This episode is based on Dr. Elhanan Gazit's upcoming book: 'Gameful Intelligence: The Secrets of Business Growth and Personal Happiness in the Gen AI Era' (working title, in progress).   Read:  Lambrecht, A., Baumgarth, C., & Henseler, J. (2025). Holistic augmented reality brand equity (HARBE) model: building customer-based brand equity through augmented reality. Journal of Brand Management, 1-17. https://doi.org/10.1057/s41262-025-00381-4 Try NotebookLM powered by Google: https://notebooklm.google